JOYCE HUANG
branding     social    handcrafted creative



Xeomin
P&G Baby
Gemz
Casa Moderna
Day One
ever
Ferrero Group


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PACKAGING    BRANDING    ILLUSTRATION    ART DIRECTION

challengeBrand identity for a new non-alcoholic beverage, locally crafted in Stockholm. How do we create a vibrant and playful brand for people who want the fun of alcoholic drinks, but don’t want the negative side effects?

approachever is a beverage for everyone. 
Colorful illustrations, a whimsical mascot, and subtle nods to the brand’s Swedish roots. 




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