JOYCE HUANG
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Xeomin
P&G Baby
Gemz
Casa Moderna
Day One
ever
Ferrero Group


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Gemz Haircare 
 PACKAGING    PRINT    MOTION    SOCIAL
For hair that’s born to transform.

Gemz is P&G's new water-activated haircare brand, created to reimagine the traditional shampoo experience.

To launch Gemz, I supported the lead Art Director in building a vibrant visual world that reflected the brand’s playful, transformative spirit. 


Pre-Launch Campaign

COLOR PALETTE AND GRADIENT PATTERN EXPLORATION





PACKAGING AND PRINT DESIGN 


PRODUCT FACT SHEET





PAID SOCIAL PROMO CAMPAIGN (INSTAGRAM)

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Ongoing Social Design

IN FEED STATIC AND ANIMATED POSTS

INSTAGRAM STORY AND REELS

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